EMA, management school
In the heart of Abidjan, the EMA School of Management trains the next generation of African leaders in international business, marketing, finance, and corporate strategy.
Just as the city's iconic bridges connect its banks, a school must build bridges: between knowledge and practice, between tradition and innovation, between local talent and global opportunities.
It is this vision of connection and openness that we wanted to embody visually.
Just as the city's iconic bridges connect its banks, a school must build bridges: between knowledge and practice, between tradition and innovation, between local talent and global opportunities.
It is this vision of connection and openness that we wanted to embody visually.
- The brief
- Our solutions
- Results
To assert its position at the heart of a rapidly evolving academic ecosystem, the EMA School of Management needed to go beyond the simple institutional framework and offer a meaningful identity. The challenge was to build a strong, contemporary image that would reflect its academic excellence while embodying its pan-African and international ambition.
Kanji drew inspiration from the essence of Abidjan in visual language: its bridges, its ocean, its biodiversity, and its solar energy. A palette balancing power and elegance, a comprehensive graphic charter, a modern website, and a consistent digital presence across all channels. Each creation embodies the accessibility and excellence that define EMA.
The school now has an identity that captures its Ivorian essence while affirming its international influence. The school positions itself as a cutting-edge institution, connected to its territory and resolutely open to the world.
