Evanessence
Which jewel should you choose
to reconnect with the essential?
Evanessence offers handmade gemstone jewelry for litotherapy, as well as esoteric massage.
In 2022, Evanessence opened their family-owned boutique in Arcachon and only works with craftsmen from Madagascar, India, Nepal, Mexico and Morocco, sharing their know-how and passion.
to reconnect with the essential?
Evanessence offers handmade gemstone jewelry for litotherapy, as well as esoteric massage.
In 2022, Evanessence opened their family-owned boutique in Arcachon and only works with craftsmen from Madagascar, India, Nepal, Mexico and Morocco, sharing their know-how and passion.
- The brief
- Our solutions
- Results
To reach a clientele seeking refinement, the brand needed to transcend simple product positioning and create a truly emotional experience. The challenge was to build a visual identity that embodied their expertise in lithotherapy while capturing the luxurious, artisanal essence of each creation.
Kanji reimagined the Evanessence universe by translating its DNA into a premium visual identity that blends contemporary luxury with artisanal craftsmanship. From rebranding to photo shoots, website design, and packaging, each element was designed as an immersive experience, crafted to enhance the creations and elevate the brand at every touchpoint.
Evanessence now has a clear, premium brand identity that is consistent across all of its media. The website offers a fluid, immersive experience that showcases the brand's creations and facilitates the purchasing process. Thanks to skilled artistic direction and strong visual choices, the brand has asserted its high-end positioning and gained credibility at every touchpoint.
