ZAG skis
Founded in 2002 and based in Chamonix, ZAG is the story of a shaper who wanted everyone to be able to enjoy the mountains, regardless of their level, terrain or discipline.
Each model is prototyped and tested at the ZAG Lab in Chamonix before going into production. Lightweight, versatile skis designed to ride well and adapt to all situations.
Each model is prototyped and tested at the ZAG Lab in Chamonix before going into production. Lightweight, versatile skis designed to ride well and adapt to all situations.
- The brief
- Our solutions
- The results
ZAG had the product and the culture. What was missing was a digital image that truly reflected them. Our mission: to restructure the Instagram and TikTok editorial line, align the artistic direction with the new redesign, design the entire website, and create a motion ecosystem for launches and content on social media.
We unified the artistic direction into a coherent visual system, then defined an editorial strategy that highlights the ZAG spirit, passion, authenticity and human stories. The site was redesigned from top to bottom (components, UX, purchasing journey). At the same time, we created a motion vocabulary for launches, teasers and educational formats on social media.
ZAG finally speaks with one voice across all its channels, from its Instagram feed to its website, from TikTok teasers to collection launches.
A consistent and unified image across all media, true to what the brand represents: memorable moments in the mountains.
A consistent and unified image across all media, true to what the brand represents: memorable moments in the mountains.
